Inspiring Youth to Engage
How might we inspire youth to be more engaged
in social and environmental issues?
Empowering youth to lead.
My role.
As Lead Graphic Designer:
designing branded UI for the desktop experience
designing digital marketing and educational materials
designing a wide variety of printed marketing materials
assisting with strategic approaches for marketing campaigns
designing printed educational kits that were distributed to 8,000 schools across Canada
designing the service experience for teachers related to educational school kits
EDUCATIONAL SCHOOL KITS
These educational school kits were designed with the goal of creating a fun and engaging experience to inspire youth in getting involved with various social and environmental causes, including but not limited to: homelessness, aboriginal issues, climate change and child labour. This kit included 3 large booklets, a set of posters representing each campaign, and other printed materials to support kids in carrying out their own campaigns.
Service & Print Design
In addition to owning the design of the printed school kits, I assisted in the concepting and development the service experience for teachers around acquiring the kits at the We Day event and engaging in the educational campaigns. This involved imagining the spatial design and crafting the ideal flow through the space, including the design of RFID cards and digital kiosks for easy access to learning about and selecting the campaigns to carry out with students.
The kits would be collected by teachers at the We Day event or shipped out to schools that could not attend a We Day event. Over 8,000 kits in total were collected by teachers or distributed to schools across Canada, the United States, and the United Kingdom.
A snapshot of the We Day event in Ottawa, Canada where teachers and students came to enjoy entertainment and discussions from celebrities such as Nelly Furtado, Natalie Portman, Magic Johnson, and Malala, all while learning about the cause campaigns and collecting the educational kits to bring back to school.
WEB DESIGN & CAMPAIGNS
A wide variety of digital campaigns were created to accompany the educational youth kits. In addition to the strategizing and designing of these digital materials, I also carried out a wide variety of web designs and digital marketing materials for many other types of campaigns.
The following highlights a few of these projects.
We Stand Together:
Education on Aboriginal Issues
The 10 illustrative images below were used as part of a social media campaign to educate youth on facts about Aboriginal peoples that are more widely unknown. These were used as posts that could easily be shared and spread across social media to encourage youth to engage in this campaign and spark curiosity to learn more about Aboriginal issues.
Web design for corporate partners
The illustrative images below were as part of a social media campaign to educate youth on facts about Aboriginal peoples that are more widely unknown. These were used as posts that could easily be shared and spread across social media to encourage youth to engage in this campaign and spark curiosity to learn more about Aboriginal issues.
Web design for Disney’s Club Penguin partnership.
