Hey, I’m
Athina Elena.
A principal designer with over 10 years of experience crafting transformative digital & service experiences.
What I’m all about
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Driven by pure curiosity and a passion for finding solutions to complex problems, Athina is continuously exploring to uncover the driving factors behind human behavior. Taking a big picture approach, she uses service design methods and human-centered research to understand the true needs and challenges of users, crafting design solutions that create value and drive impact. Her approach is driven by both data and empathy to design products, services, strategies and experiences that simplify, engage and empower.
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Though her experience stems across various sectors and industries, over the last 7 years her work has been primarily focused on improving healthcare products, services, and experiences. From helping cancer patients to access evidence-based learning for self-management, and improving workflows for safer antibiotic administration during surgery, to supporting the unheard voices of Canadian veterans living with chronic pain—her work has touched a wide variety of health-related subjects and experiences.
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Depending on the needs of your project, Athina brings on other designers to support in the execution of high-quality outcomes for your project. With access to a pool of professional collaborators, she selects the best suited in design talent to deliver on your project’s needs.
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In addition to my professional design work, I love to mentor budding designers, actively teaching through platforms like CareerFoundry. I have also taught and created design thinking courses for UC San Diego and am always open to adjunct professor or lecture opportunities.
CONFERENCES & WORKSHOPS
2018
Human Factors & Ergonomics Society: Health Care Symposium | Boston, USA
Poster Presentation: Making Sense of Complexity with Causal Loops
2018
SickKids Transforming Pediatric Care Conference | Toronto, Canada
Workshop: Embedding Nudges within a Health System
2018
DiabetesMine Innovation Summit | San Francisco, USA
Workshop: Designing for the Diabetes Experience
TALKS & INDUSTRY PRESENTATIONS
2018
Design Meets: The Future of Aging | Toronto, Canada
Designing Elderly Independence
2018
UX Lightning Talks: Health Edition | Toronto, Canada
Untangling the Chaos of Healthcare
PUBLICATIONS
2021
2023
Journal of Military, Veteran and Family Health | Co-Author & Researcher
Development of design principles for a Veteran's digital health platform
JMIR Publications | Co-Author & Researcher
A Web-Based Cancer Self-Management Program (I-Can Manage)
Targeting Treatment Toxicities and Health Behaviors: Human-Centered
Co-design Approach and Cognitive Think-Aloud Usability Testing